Absolut Vodka's anti-American ad

Nomad · Post by **Nomad** » April 6th, 2008, 9:05 am

I'll be officially boycotting their third rate crap from here on out:

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The billboard and press campaign, created by advertising agency Teran\TBWA and now running in Mexico, is a colorful map depicting what the Americas might look like in an "Absolut" -- i.e., perfect -- world.

The U.S.-Mexico border lies where it was before the Mexican-American war of 1848 when California, as we now know it, was Mexican territory and known as Alta California.

Following the war, the Treaty of Guadalupe Hidalgo saw the Mexican territories of Alta California and Santa FÃ© de Nuevo MÃ©xico ceded to the United States to become modern-day California, Texas, New Mexico, Utah, Colorado and Arizona. (Texas actually split from Mexico several years earlier to form a breakaway republic, and was voluntarily annexed by the United States in 1846.)

The campaign taps into the national pride of Mexicans, according to Favio Ucedo, creative director of leading Latino advertising agency Grupo Gallegos in the U.S.

Ucedo, who is from Argentina, said: â€œMexicans talk about how the Americans stole their land, so this is their way of reclaiming it. Itâ€™s very relevant and the Mexicans will love the idea.â€

Slowpoke · Post by **Slowpoke** » April 6th, 2008, 9:18 am

Their fuckin' vodka isn't "ALL THAT" anyway......fuckem!!!!

Horned Toad · Post by **Horned Toad** » April 6th, 2008, 10:24 am

http://www.woodfordreserve.com/

Post by **Disinfertention** » April 6th, 2008, 10:27 am

They can have California. And their stupid happy cows.

Chiron · Post by **Chiron** » April 6th, 2008, 12:15 pm

Fuck em, don't drink that and never will.

Ranger Bill · Post by **Ranger Bill** » April 6th, 2008, 3:03 pm

Fox news reports the ad was pulled.

RTO · Post by **RTO** » April 6th, 2008, 3:23 pm

They just lost my business. I poured out my last 2/3rds of a bottle and will never drink the stuff again. I will also contact the company by email or telephone and let them know what I think of their company.

edited to add:
Press inquiries regarding brand communication from the US, please contact:

Jeffrey Moran
Director of Public Relations and Events
The Absolut Spirits Company, Inc.
1370 Avenue of the Americas
New York, NY 10019
USA
Phone, direct: (212) 641- 87 20

Chiron · Post by **Chiron** » April 7th, 2008, 4:12 am

I hate looking at that.

BruteForce · Post by **BruteForce** » April 7th, 2008, 5:28 am

Unreal. Even the Swedes know we're being invaded!

PocketKings · Post by **PocketKings** » April 7th, 2008, 5:41 am

That's cool. I have a picture of a Jack Daniels swilling Ranger lopping the heads off of invading Mexicans while undertaking his own version of 'population transformation' with a seniorita.

I'd put it on a billboard but I have illegals to do that.

BruteForce · Post by **BruteForce** » April 7th, 2008, 6:29 am

All the more reason to hammer our way South, take over that shit-nation and get just a bit closer to Venezuela..

I can see oil prices coming back down to $1.15/gallon already! :D